Paying it forward

In a world where more and more people are feeling the pinch of a tightening economy or even just a decrease in generosity all around us, I am wondering what happened to paying it forward. For those of you that have seen the movie 'Paying it forward', you know what I am talking about and if you haven't seen the movie in my view it's a must see. The whole idea is to help a minimum three people and in return for your assistance ask them to pay it forward to another three people.
This year for me I have been on the receiving end of a few people paying it forward to me, with plenty of business and personal challenges presenting themselves earlier in the year and I am grateful for all those that did extend their hand. Ever since watching the movie I have consiciously made an effort (in a way I probably always did, thanks to the example of my grandmother, who gave soo much to other people, without ever expecting a return from them) to help others.
What fascinates me though that there are people that join organisations such as Rotary or similar charity minded or community assistance oriented groups and then as soon as you ask for their assistance work, family or whatever else is too important and whilst they support your noble effort to launch a project they don't have even time to dedicate, basically saying I only pay lipservice to the aims of the organisation. Maybe I just have different values, because for me the paying it forward is valued in the doing and not necessarily talking about it.
So here is my challenge to you, which 3 people are you going to help before the end of 2008 and freely give of your time or other valuable input, which would mean the world to them. In return for their thank you, just ask them to do the same for 3 other people when they are ready.
In the words of the young actor in the movie 'just make it something huge...!'